MICHELIN® GREEN INITIATIVES
MICHELIN® SmartWay®-verified tires and retreads are just the beginning. It's all about respect. For the environment. For the world. Michelin is committed to sustainable mobility through SmartWay-verified tires that are verified low rolling resistance tires, thus preserving our environment for future generations. But we're also committed to protecting the environment in a number of important ways:
- During the production or extraction of raw materials
- Reinforcing safety and environmental protection at all Michelin production sites
- Developing environmentally friendly products like SmartWay-verified tires
- Recycling fuel-efficient tires at the end of their life span
Sustainability. It's one of our core values. It's our lifestyle.