image showing a large semi truck, moon vehicle and a tractor

AMN Michelin Brand Campaign

INNOVATION ON THE ROAD AND FAR BEYOND

LIFE CHANGING COMPOSITES AND EXPERIENCES

Michelin is shaping the future with world-class composites and mobility solutions that drive performance, durability and sustainability. With over 130 years of material expertise, we're advancing innovation across space, sea and land— delivering real-world impact for fleets that move the world forward.

undefined Video

 

From the Moon to the Jobsite: Innovation that Moves the World

Michelin is pioneering the future of mobility—whether you're navigating lunar regolith or construction sites on Earth. CLICK one of the tiles below to explore how Michelin is innovating.

LIFE IN MOTION
Image of the President of Michelin Groupe

Florent Menegaux

Trusted innovation. Proven performance. On Earth and beyond.

Our innovative power and expertise have deeply changed the history of mobility. Today, they enable us to meet challenges in new, life-changing fields of activity.

Florent Menegaux
President, Michelin Groupe
Image of off road vehicle with TWEEL tires

Off Road vehicle

BEYOND ROAD
image of lunar rover

brand site icon lunar

PIONEERING AIRLESS TECHNOLOGY FOR COMMERCIAL FLEETS—AND BEYOND 

Michelin is developing a next-generation airless wheel for NASA’s Artemis mission—engineered to endure extreme lunar conditions, from –240°C to +100°C, sharp regolith, and intense radiation. Built with advanced composites and a flexible metal structure, it delivers durability, traction, and ultra-low rolling resistance over a 10-year mission.

That same innovation powers solutions here on Earth. The Michelin X® TWEEL® is a no-maintenance, airless radial designed to eliminate flats and downtime for commercial equipment. From the Moon to the jobsite, Michelin continues to deliver smarter, more efficient mobility for the fleets that move the world.

  

  

Tweel SSL Tires

undefined Video
banner image of a semi truck

Semi truck banner

ON ROAD
image of semi truck with white tires on road

Semi truck with white tires

INNOVATION DESIGNED TO DRIVE THE WORLD FORWARD AND WORK AS HARD AS YOU DO

Michelin is committed to delivering forward-thinking solutions for the fleets that keep goods moving. From cross-country hauls to last-mile delivery, our products and services are designed with uptime, efficiency, and long-term performance in mind—whether through tire technology, retreading, or digital tools.

One example is Duracore casing technology, engineered for lasting performance. It combines two Michelin-exclusive features: PowerCoil, a highstrength steel cable that helps reduce casing fatigue, and Infini-Coil, a continuous steel belt that enhances stability. Together, they help extend casing life—supporting up to 1 million miles and 4 retreads.

MICHELIN DURACORE
undefined Video
MICHELIN INFINI-COIL / POWERCOIL
undefined Video
Banner image of ag tractor

Ag tractor banner

OFF ROAD

FIELD-TESTED TECHNOLOGY FOR MAXIMUM YIELD AND MOBILITY 

At Michelin, innovation is built for the real world—on the jobsite, in the field, and across every terrain. Our off-road solutions help fleets protect equipment, adapt to changing conditions, and stay productive with a focus on durability, mobility, and long-term value.

One such innovation is Michelin’s Central Tire Inflation System (CTIS), which adjusts pressure from the cab—lower in the field to protect soil, higher on the road for efficiency. Paired with Ultraflex Technology, which allows lower pressures without compromising load capacity, fleets can see up to 4% greater yield than with standard radials. It’s innovation built for performance, acre after acre.

image showing an ag tractor with white tires

Ag tractor with white tires

ULTRAFLEX TECHNOLOGY
undefined Video
CTIS: CENTRAL TIRE INFLATION SYSTEM
undefined Video

You are using and outdated Web Browser..

You are using a browser that is not supported by this website. This means that some functionality may not work as intended. This may result in strange behaviors when browsing round.

Use or upgrade/install one of the following browsers to take full advantage of this website

Firefox 78+
Edge 18+
Chrome 72+
Safari 12+
Opera 71+