
AMN Michelin Brand Campaign
INNOVATION ON THE ROAD AND FAR BEYOND
LIFE CHANGING COMPOSITES AND EXPERIENCES
Michelin is shaping the future with world-class composites and mobility solutions that drive performance, durability and sustainability. With over 130 years of material expertise, we're advancing innovation across space, sea and land— delivering real-world impact for fleets that move the world forward.
From the Moon to the Jobsite: Innovation that Moves the World
Michelin is pioneering the future of mobility—whether you're navigating lunar regolith or construction sites on Earth. CLICK one of the tiles below to explore how Michelin is innovating.

Florent Menegaux
Our innovative power and expertise have deeply changed the history of mobility. Today, they enable us to meet challenges in new, life-changing fields of activity.

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PIONEERING AIRLESS TECHNOLOGY FOR COMMERCIAL FLEETS—AND BEYOND
Michelin is developing a next-generation airless wheel for NASA’s Artemis mission—engineered to endure extreme lunar conditions, from –240°C to +100°C, sharp regolith, and intense radiation. Built with advanced composites and a flexible metal structure, it delivers durability, traction, and ultra-low rolling resistance over a 10-year mission.
That same innovation powers solutions here on Earth. The Michelin X® TWEEL® is a no-maintenance, airless radial designed to eliminate flats and downtime for commercial equipment. From the Moon to the jobsite, Michelin continues to deliver smarter, more efficient mobility for the fleets that move the world.

Tweel SSL Tires

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INNOVATION DESIGNED TO DRIVE THE WORLD FORWARD AND WORK AS HARD AS YOU DO
Michelin is committed to delivering forward-thinking solutions for the fleets that keep goods moving. From cross-country hauls to last-mile delivery, our products and services are designed with uptime, efficiency, and long-term performance in mind—whether through tire technology, retreading, or digital tools.
One example is Duracore casing technology, engineered for lasting performance. It combines two Michelin-exclusive features: PowerCoil, a highstrength steel cable that helps reduce casing fatigue, and Infini-Coil, a continuous steel belt that enhances stability. Together, they help extend casing life—supporting up to 1 million miles and 4 retreads.
MICHELIN DURACORE
MICHELIN INFINI-COIL / POWERCOIL

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FIELD-TESTED TECHNOLOGY FOR MAXIMUM YIELD AND MOBILITY
At Michelin, innovation is built for the real world—on the jobsite, in the field, and across every terrain. Our off-road solutions help fleets protect equipment, adapt to changing conditions, and stay productive with a focus on durability, mobility, and long-term value.
One such innovation is Michelin’s Central Tire Inflation System (CTIS), which adjusts pressure from the cab—lower in the field to protect soil, higher on the road for efficiency. Paired with Ultraflex Technology, which allows lower pressures without compromising load capacity, fleets can see up to 4% greater yield than with standard radials. It’s innovation built for performance, acre after acre.

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